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Recently, The Cape Cod Times published an article titled “Time to Rethink Pink.” It discusses the overflow of pink ribbons from October, National Breast Cancer Awareness Month (or as we call it, Breast Cancer Industry Month) into May for Mother’s Day. However, this article sheds some positive light on the issue indicating that prevention-oriented and environmentally-conscious breast cancer organizations like the Massachusetts Breast Cancer Coalition and our sister organization, Silent Spring Institute, are gaining attention. By promoting the Pink Ribbons Inc. Screening coming up on May 13th, sponsored by the Massachusetts Breast Cancer Coalition, GreenCAPE, and Silent Spring Institute, the Cape Cod Times contributes to this good publicity and helps get the word out about our mission to prevent environmental causes of breast cancer. Read the article: Time to Rethink Pink, The Cape Cod Times |