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Beware of Breast Cancer Awareness Gimmicks

Massachusetts Breast Cancer Coalition (MBCC) applauds a recent article in the Boston Globe, “Skip the breast cancer awareness gimmicks and donate directly,” which cautions consumers to reconsider purchasing pink products during this month of breast cancer awareness promotion. MBCC renews our call to define “awareness” in broader terms – to move away from the highly commercialized pink movement and towards the important message of prevention from exposure to toxic chemicals of concern.

You can read the Boston Globe article here.

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