Celebrating 16 Years!

PRESS RELEASE

Contact: Cheryl Osimo, Event Coordinator
617-376-6222, cherylosimo@comcast.net

**DATES SET FOR 2008 AGAINST THE TIDE SWIM/KAYAK/WALK/**

For Immediate Release:

(Quincy) – Dates and venues for the 2008 Massachusetts Breast Cancer Coalition (MBCC) Against the Tide one-mile swim, two-mile kayak and three mile fitness walk are as follows:

Boston Metro
Saturday, June 21
Hopkinton State Park
Hopkinton, MA

Cape Cod
Saturday, August 16
Nickerson State Park
Brewster, MA

Sixteenth annual Against The Tide one-mile swim, two-mile kayaking and three-mile fitness walk, benefiting the Massachusetts Breast Cancer Coalition, will be held again at Hopkinton State Park in June and Nickerson State Park, Brewster in August. This fun and inspirational program brings together swimmers, kayakers and walkers of all ages and abilities who would like to join MBCC in eradicating the breast cancer epidemic.

Participants must raise a minimum of $150 in contributions to benefit the MBCC. Registration materials available at againstthetidembcc.org include tips for preparing for an open water swim, a safe walking experience, and a safe kayak experience. Also available is a sample fundraising letter for soliciting donations and a list of fundraising ideas to help participants increase their effectiveness in raising funds on line or by mail.

“Funds raised by the Against the Tide swims, walk and kayak are crucial to our work to save future generations from facing the growing statistic of breast cancer diagnoses. We want to identify ways to prevent breast cancer,” said Deborah Shields, Executive Director of MBCC. “This year in Massachusetts alone, approximately 4,700 women will be diagnosed with breast cancer and more than 900 will die from it. The fight to eradicate this disease is not over.”

Breast cancer now strikes more women in the world than any other type of cancer. In the past 50 years, the lifetime risk of breast cancer has nearly tripled in the United States. In the 1940’s, a woman’s lifetime risk of breast cancer was 1 in 22. In the year 2002, the risk was 1 in 8 and is now closely approaching 1 in 7.

“Things have changed over the past 15 years” says Against the Tide founder Maria Vetrano, who lost her mother Camille to breast cancer in 1978. “When we founded Against the Tide in 1993, there were no other events specifically for breast cancer and those affected. Now, there are many across the country. We are raising awareness focused on prevention,” she says. “MBCC is a grassroots organization dedicated to ending the breast cancer epidemic.”

The Massachusetts Breast Cancer Coalition is a nonprofit organization committed to stopping the breast cancer epidemic in Massachusetts through activism, advocacy, research and education. Founded in 1991, the MBCC’s focus is on finding the causes of breast cancer and seeking real prevention of this devastating disease.

For more information call 1-800-649-MBCC or visit www.mbcc.org. Donations may be sent to Against the Tide c/o MBCC, 1419 Hancock Street, Suite 202, Quincy, MA 02169.

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								*Celebrating 16 Years!*


PRESS RELEASE Contact: Cheryl Osimo, Event Coordinator 617-376-6222, cherylosimo@comcast.net *DATES SET FOR 2008 AGAINST THE TIDE* SWIM/KAYAK/WALK/ For Immediate Release:** (Quincy) – Dates and venues for the 2008 Massachusetts Breast Cancer Coalition (MBCC) Against the Tide one-mile swim, two-mile kayak and three mile fitness walk are as follows: Boston Metro Saturday, June 21 Hopkinton State Park Hopkinton, MA Cape Cod Saturday, August 16 Nickerson State Park Brewster, MA Sixteenth annual Against The Tide one-mile swim, two-mile kayaking and three-mile fitness walk, benefiting the Massachusetts Breast Cancer Coalition, will be held again at Hopkinton State Park in June and Nickerson State Park, Brewster in August. This fun and inspirational program brings together swimmers, kayakers and walkers of all ages and abilities who would like to join MBCC in eradicating the breast cancer epidemic. Participants must raise a minimum of $150 in contributions to benefit the MBCC. Registration materials available at againstthetidembcc.org include tips for preparing for an open water swim, a safe walking experience, and a safe kayak experience. Also available is a sample fundraising letter for soliciting donations and a list of fundraising ideas to help participants increase their effectiveness in raising funds on line or by mail. “Funds raised by the Against the Tide swims, walk and kayak are crucial to our work to save future generations from facing the growing statistic of breast cancer diagnoses. We want to identify ways to prevent breast cancer,” said Deborah Shields, Executive Director of MBCC. “This year in Massachusetts alone, approximately 4,700 women will be diagnosed with breast cancer and more than 900 will die from it. The fight to eradicate this disease is not over.” Breast cancer now strikes more women in the world than any other type of cancer. In the past 50 years, the lifetime risk of breast cancer has nearly tripled in the United States. In the 1940’s, a woman’s lifetime risk of breast cancer was 1 in 22. In the year 2002, the risk was 1 in 8 and is now closely approaching 1 in 7. “Things have changed over the past 15 years” says Against the Tide founder Maria Vetrano, who lost her mother Camille to breast cancer in 1978. “When we founded Against the Tide in 1993, there were no other events specifically for breast cancer and those affected. Now, there are many across the country. We are raising awareness focused on prevention,” she says. “MBCC is a grassroots organization dedicated to ending the breast cancer epidemic.” The Massachusetts Breast Cancer Coalition is a nonprofit organization committed to stopping the breast cancer epidemic in Massachusetts through activism, advocacy, research and education. Founded in 1991, the MBCC’s focus is on finding the causes of breast cancer and seeking real prevention of this devastating disease. For more information call 1-800-649-MBCC or visit www.mbcc.org. Donations may be sent to Against the Tide c/o MBCC, 1419 Hancock Street, Suite 202, Quincy, MA 02169.
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